EARTH DAY is coming!

Give the environment a leg up this Earth Day

Reusing and recycling are great ways to celebrate Earth Day on April 22nd– but why not insulate this year as well?

Calgary-based DIRTT Environmental Solutions Ltd. is working with its Distribution Partners across North
America to give old jeans a new home this year. Jeans that are on their last legs will be recycled into cotton
fiber insulation used in DIRTT’s customized prefab interior construction solutions, while gently used jeans will
be collected and donated to Goodwill Industries International thrift stores for those in need.

“We use recycled denim for insulation in the workspaces we build,” says DIRTT Business Development’s Julie
Pithers. “However, we believe recycling should always be a last-ditch effort to do the right thing. Reducing
waste in the first place and reusing what you can is best. That’s why we’ve partnered with Goodwill, so we can
find new homes for any usable jeans being donated. The rest we will happily send off to become insulation for
our solutions.”

DIRTT facilities across the continent are participating

In Calgary, DIRTT’s Distribution Partner Element Integrated Workplace Solutions Ltd. will be collecting the
jeans. The laundry baskets used to collect the jeans will be donated to NeighbourLink, a non-profit organization
that provides Calgarians living below the poverty line with free furniture, household items and other

DIRTT’s facilities in Phoenix, Arizona, Savannah, Georgia and San Francisco, California also are taking part,
working with their local Goodwill stores.

Cotton fiberinsulation eco-friendly and practical

DIRTT moved from using traditional fiberglass insulation to Cotton Armor™ Acoustical and Thermal Blanket
Insulation in 2012. Produced in Eastanollee, GA, by Applegate Insulation, Cotton Armor is made with a
minimum of 85% recycled content and the final product contains cotton fiber — a rapidly renewable resource.
It outperforms typical fiberglass in the areas of acoustical properties, flame spread, and off-gassing, and it
doesn’t contain harmful chemicals or irritants.

The jeans will be shipped to Applegate as part of the regular load of Insulation scraps left over from DIRTT’s
manufacturing process.

Double win for DIRTT

“Earth Day’s goal is to inspire awareness and appreciation for the planet around us,” Pithers says. “Supporting
our neighbours while being responsible in how we construct our interiors makes this a double win, and a
natural fit, for DIRTT.”


DIRTT Environmental Solutions (Doing It Right This Time) creates award-winning custom prefab interiors for
industries including corporate, government, education and healthcare. Our innovative approach results in
faster, cleaner construction with the highest levels of customization and flexibility, while significantly lowering a
building’s carbon footprint.

DIRTT has manufacturing facilities in Phoenix, Savannah, Kelowna and Calgary. These manufacturing teams
work in concert with more than 120 Distribution Partners throughout North America, the Middle East and Asia.

For more information please visit

For more information, please contact:

Kate Elliott
Media Liaison
DIRTT Environmental Solutions
(403) 390-2401
[email protected]

Kelsey Meyer
Marketing & Sales Support
Element Integrated
Workplace Solutions Ltd.
(403) 461-7487
[email protected]

Lori Crawford
Senior Manager
Marketing and Communications
Goodwill Industries of Alberta
(403) 282-9518, ext. 86541
[email protected]

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